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Joseph L. Damiano Jr.
Friday, July 30, 2002
Question:
What does it take to get a high ranking on most search engines?
There are two main approaches to this conundrum. The first approach is to throw money at the problem, in other words use pay per click advertising, bidding for advertising, and unethical methods to deliver targeted advertisements to unsuspecting web browsers in various and often unrelated markets. There is a possibility of using an unscrupulous firm that may get your page blacklisted or banned for being unethical and using tricks to accomplish what requires following rules, not exploiting the holes in the rules. I will describe some of the drawbacks to this approach in another article.
The other main approach is similar to a maintenance contract. It requires a service which is a blend of marketing, markup language code programming, implementing an Internet marketing mix, ensuring that one’s Website content is relevant to every single keyword and meta tag used for one submission. It requires multiple submissions and patience because search engine robots, and Meta tag crawlers have to peruse, catalog and confirm millions of web pages. The above describes a commitment to persistent marketing. It also requires a complete understanding and working knowledge of search engine rules. The rules frequently change as does other Internet standards that need to be adhered to, examined and seriously considered as possibilities to raise the site’s relevance.
For a site to have a high ranking it must meet specific criteria established by the search engine you designed the site for. It is real easy to get a company or product name listed. The problem lies within the choosing of keywords that the average browser may use to find the product, service or business type. It is that problem specifically, that imposes the biggest obstacle to high rankings. There is a plethora of methods to capture a keyword target market. This brings us to closing this article. We will explore keyword target markets in an upcoming series, because it is a serious research subject supported by hard data.
Written
By
Joseph L. Damiano Jr.
