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Joseph L. Damiano Jr. |
Internet Marketing & Consulting |
Consulting Services
- What I do …?
- Why do you need Internet marketing …?
- What is Search Engine Optimization…?
- What do you need to do first …?
- How much does this cost …?
- What kind of results can you expect …?
What I do …?
I work as a Internet Marketing and Search Engine Optimization specialist. I use open collaboration in a team environment with other industry professionals, peers and Information Technology Architects.
Why do you need Internet marketing …?
The Internet is a complex network of computers and is organized into special portals, search engines and directories. This enables end users or customers easy access to web pages. When using a search engine, you want your potential customers to find your website immediately, not buried deep in a directory with your competitors as the first listings. You want a marketing plan that will drive the clients you desire to your website. That is where Internet marketing becomes invaluable as your traditional marketing campaign.
What is Search Engine Optimization …?
Search Engine Optimization (SEO) is the fine tuning of your web pages within your site to follow specific rules designed by search engines to find web pages. Different search engines have different rules, and optimization is needed to conform to each search engine. The same applies to portals like Yahoo and others, and to metacrawlers: which are basically a combination of the two.
What do you need to do first …?
The process starts after a thorough assessment of your process as a whole. An interview process is conducted that determines your marketing plan. That may be a review of your traditional marketing plan, plus a detailed review of your plans for your Internet & Web services. Secondly, your Website is scrutinized for functionality and usability. Programming characteristics are examined as well as compliance with current Internet standards and provisions for emerging standards. Processes are analyzed such as data flow, and customer relationship management. Content management and creation is also examined. Finally, the processes that encompass your website hosting are examined for scalability, throughput and mean time between failure (MTBF). A comprehensive report is prepared that will explain your market analysis, weaknesses, and new market possibilities. Your technical liabilities and failure points will be disclosed, and an overall plan will allow you to choose a plan that fits into your budget.
How much does this cost …?
Each client has different needs. A small business will have significantly lower costs than a large business. However, because each report has several options that you may choose, and schedules that you can alter to coincide with your revenue streams, almost everyone can be accommodated. An assessment can be as little as $500.00 and a marketing plan can be structured on a fee schedule of $75.00 per month.
What kind of results can you expect …?
Typically, clients see an increase in rankings within two months with a traditional marketing campaign. Obtaining a higher ranking is just one benefit, you want an increase in your revenue stream as the marketing and promotion is rolled out. The measurement tools will establish which promotions are working for your needs. Follow up and revisions are a necessary service that builds upon success and improves the coverage of promotional areas. A thorough commitment to an Internet marketing campaign requires a working relationship between your Website designer or webmaster and the improvements, and techniques that are designed for your success. These improvements may include infrastructure changes and other marketing components.
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Last revised: June 10, 2002
