Marketing Strategies: Collaborative Approach that Increases Effectiveness

The Basics...

What everyone needs in order to build an effective eMarketing strategy is basic, yet few companies follow these basic requirements. Requirements for creating an effective strategy, campaign, and marketing plan are: research, analysis, and planning. Without an extensive knowledge of the Internet as a marketing medium, one cannot have the expertise that comes from perpetual study, research and analysis of the online industry, trends, and evaluation methods.

Marketing is often labeled. There is eMarketing, Internet Marketing, Traditional Marketing. There is Undifferentiated marketing, Differentiated marketing, Concentrated marketing. There is some who think that any marketing associated with the Internet allows for the twisting of the advertising rules.

New Market Development

Where, when, why and how should be the most valuable thoughts when considering delving into new markets. One would assume that you are already familiar with all the legal rules and regulations concerning the products and services you are going to offer. Do you have marketing and promotional strategies that need strategic analysis? Are the product or services associated with a catch phrase? What is your market penetration, and how are those measurements made?

Website Marketing

Having a good website is not enough to capture a new market. There are many components of any marketing plan, your website must have it's own plan to be marketed. The product, place, promotion, price and people are aspects of any marketing plan, but are crucial in developing a marketing plan for your products or services. Website marketing needs analysis, often called web analytics. The data reveals information about your visitors. They are all visitors until they become clients. Website Marketing is a challenge for the small business owner as well as large corporations. Content has to be marketed as does keywords, and the code behind the page. Only a fool would say that the HTML cannot be tweaked to provide higher rankings! Therefore, Website marketing is part traditional marketing, part search engine analysis and trend application, part content creation, part code tweaking, and part demographic analysis.

Developing an E-Business Strategy

E-Business is an ever changing field that requires experience in many areas

of expertise. Do you have a technology road map to support your E-Business? Specific keywords, and search engine submissions are important to getting a foothold into a new market. The WWW can often act as the great equalizer in how, and where one becomes listed. Can you imagine a number one ranking above a large corporation? It happens, the search engines are computers programmed by people, and use databases that do not always point to the most relevant site. That can cause strange changes in business rules. Following trends in the search engine industry is Is your marketing company following the trends in Search Engine analysis? Your business is depending on their results. Someone should be applying trend analysis, and tweaking your website to reflect the changes!

Is your marketing company following the trends in Search Engine analysis? Your business is depending on their results. Someone should be applying trend analysis, and tweaking your website to reflect the changes!

important when developing an E-Business Strategy.

Search Engine Submission and Marketing

Damiano's 4GIGS concept offers a unique methodology to analyze, optimize, submit, market, and maintain your Internet Website, and Internet Presence. A submission strategy is needed. The logistics of what categories, search engines, keywords and link analysis are just some of the specialization that is analyzed. Relevancy is often enigmatic, ambiguous, and subjective. The "rules" of any search

engine, Metacrawler or directory are changing as we speak because the companies have to merge paid listings, sponsors and crawled pages to satisfy their clients, as well as the Internet community at large.

The company that you choose to submit and market your site must be adept in search engine technology and trends. Following sites like Google, Overture, and Inktomi, among many others. One has to know what systems are providing data to others (Search Engines , Directories, etc) to provide design, and submission techniques that provide real results, and target a client's market. Everyone wins when those pages are as relevant as possible for the search results. The 4GIGS concept ensures collaboration, and up to date knowledge of the Search Engine Industry, and great results for our clients. This preempts our clients from the responsibility of assimilating the knowledge, and jargon of marketing and other internet related technologies which the client- You, depend on for results. You can concentrate on your business instead.

Hand-coding and hand-submission is one component of a strategy you will not find often in the vast sea of Internet marketers and search engine optimizers and designers. automated marketing has taken over through the use of automatic submission software, and automated keyword or phrase analysis. Hand coding also may ward off being dropped from the index, as when a search engine changes algorithms. The goal of hand submission is to properly place each page based on content while aiming for the client's goal of targeted and paying customers.

Types of Marketing

Internet marketing has taken traditional marketing and added a science of programming that is entwined within the overall strategy. This is extremely important to realize. The code behind the web page and on the web server, can and usually is programmed for a specific marketing reason. Your Website programmer or Information Architect will know about terms like direct path, and landing page, but as the owner of the business, you may not. The sciences of programming, and marketing mixed together provides the background needed for the technological aspects of Website creation, and Internet marketing. A marketing expert may understand brand survival techniques, or even push data engine ranking, but is this someone responsible for your online local traffic, visitors, personalization, and internet marketing? The main question you should want to know is whether or not their technical acumen is cooperatively working with the Internet programmer to retain visitors, turn visitors into qualified sales, and entice them to become repeat clients.

Eight types of Internet marketing is a new paradigm in Internet marketing, or is it?
We feel that traditional marketing and Internet marketing should be thought of as complimentary to each other, having a direct relationship insomuch as almost being unified . Our marketing experts are in collaboration, designing a web article regarding the so called panacea of Internet Marketing that many websites have published. The conservative marketing experts have adopted this as a subject, but marketing itself, as a subject should not be so conservative, as advertising certainly is anti-conservative in its basic forms. Our Internet Marketers (IMKR) develop hybrid, marketing plans that combine the best of both the virtual and real world strategies and campaigns. Adaptation to an uncontrollable 24 hour audience is one of the unique factors that have defined virtual marketing.

Testing New Acronyms
A few years ago, the eccentrically conservative Joseph Damiano decided to test an idea regarding inventing a few new acronyms: HTML'r, or SEO'r or even IMKR (Internet Marketer). That does not mean the acronyms became used, it is too early to tell. The Internet is like that, as it clearly represents unfolding history, new technology, learning, standards, non- compliance, hackers, public forum, and ingenuity at it's worst and best. This is why so many come to it and have their eyes opened, and others fade into technical delirium. I, and my fellow consultants live, and thrive on the edge of the waves. Give us a try, you can always so no.

If you desire to have your site analyzed and an Internet Marketing plan developed, these are some of the benefits that our services provide

Enhanced Target-Market Penetration
Improved Category Placement
NO PAY PER CLICK- No Wasted Investment on keywords that do not produce
True Hand Submission
Campaign Style Marketing
No Spamming or Un-Ethical Methods
HTML/XML Meta Tag Refinement
Programming for Advanced Features & Standards
Technical Issues Resolved

Internet Services Provided By ETCRIER.COM California's Premier Internet Service Provider

ET Crier.com is an example of a great business that is categorized under one of the largest categories.

Click here for a free analysis.

Analysis is free, not all projects are accepted. Those that are accepted will be given prompt, individual and professional attention that will make your design strategy a victorious one.