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Explanation of Key Terms
A Basic Explanation of Traditional & Internet Marketing Plan
The Marketing Plan
The Marketing Plan is an integral part of any of our Search Engine
Optimization plans. A marketing analysis is conducted of your site and similar
competitive businesses. The analysis reveals information of the four
P's of marketing, and provides us insight for strategy. An analysis
can be basic or exhaustive, 5 Hours,
weeks, or longer depending on the business, breadth of market, and the business
owner’s marketing goals. An interview is conducted to assess business owners marketing
goals in order to build a marketing plan.
Traditional
Marketing
Traditional marketing is composed of several marketing attributes called the four P’s: Product, Place, website and a web hosting company. If you need product marketing, then we will need a thorough marketing plan to get started.
Product
We focus on your entire business as the product, that includes your website. Most of our clients fall into two broad categories: custom products and services, and products only. Internet marketing is using the Internet as a medium for your products/services- your website. Our marketing plans combine the two.
Place
One
marketing element that we strive for is marketing place.
It is similar to placement of an item where someone can see it. An example is
the eye-level section of a supermarket shelf. It is considered hot real estate.
On the Internet, the hot real estate is where your product or service should be.
It is all about reaching a target market. Think of
where your market and Hot Real Estate is on the Internet.
Promotion
The next area in
marketing is promotion. We promote your
product within existing marketing channels. We use what others have built for
economic reason. E-Magazines, trade journals, industry specific media channels
are examples of promotion media that can be used. We also rely on publicity
to announce changes, awards, business promotions, special events, and the like. Think
of how you would like to promote your business.
Price
Price
is a marketing attribute that is not business friendly. Most small and
mid size business cannot become low cost price leaders like Wal-Mart. We can
leverage price as part of the strategy in special applications. Think
about price, especially if and how it can be used to leverage your business.
Marketing Plan Strategies
After evaluating your goals, the Marketing plan explains strategies we have chosen to pursue for your goals, and an explanation of the rational. Our Internet Marketing Consultants have access to specialized databases from around the world to create a strategy that is effective within your price range. The medium being used is the Internet, which creates a condition that the majority of sources used are specialized for the Internet. The Internet is Global and that creates International markets. Translation services may be utilized to gain access to marketing channels in foreign markets.
An Explanation of Search Engine Submission, Search Engine Optimization, and Internet Marketing Strategy
Search Engine Submission
Search Engine Submission is essentially picking a search engine and following the rules to submit a website or page successfully.
Search Engine Optimization
Search Engine Optimization plays a vital role because each search engine has different rules concerning web page elements, submission guidelines, and metadata. Metadata is data that describes the code behind the web page. Some examples of metadata include the keywords, description, title of your site, and this data is on each subsequent page. Manipulation of this data is an essential ingredient to gain results. There is a correlation between content, metadata, and the keywords. Increasing the amount of Search Engine Optimization, only increases how web pages are set-up for a specific Search Engine. Our optimization manipulates the relationships to gain Internet presence.
Search Engine Submission Strategies
Search Engine Submission Strategies are composed of deciding which search engines, which optimization level, and consideration of your marketing plan will yield appropriate results. Strategy is formulated considering many factors based on your Marketing Goals and the plan you choose. A search engine submission strategy is effective when integrated into a plan that can be monitored, modified, and maintained.
Internet Marketing Strategy
Integrating a marketing analysis, marketing plan and strategies, Search Engine Submission plan, and Search Engine Optimization are components of an Internet Marketing Strategy. This is the essence of our plans. These elements comprise an Internet Marketing Presence if they are successful.
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